Comments on: Toyota’s brand: People don’t love their refrigerator either.

By: Anachid islamia mp3

Anachid islamia mp3 — Sat, 31 Dec 2011 20:17:51 +0000

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[...]Toyota’s brand: People don’t love their refrigerator either. « McNaughton Automotive Perspectives[...]…

By: Len

Len — Fri, 07 Jan 2011 23:08:52 +0000

If I could buy a ‘U.S. sized’ Toyota refrigerator, I would do so, instantly.
The dismal track record of ‘domestic’ brands mirrors the same problems in
domestic autos before G.M. Ford and Chrysler handed their customers to
Toyota, Nissan and Mazda. If Toyota entered the U.S. refrigerator market,
customers would have reason to love their refrigerators.

By: Toyota's Dismal Quality Survey Results -- Eww, What a Feeling | BNET Auto Blog | BNET

Mon, 21 Jun 2010 21:52:44 +0000

[...] J.D. Power fielded the 2010 survey from February to March. The survey goes to people after 90 days of ownership. That was bad timing for Toyota. The timing meant some of the respondents bought their cars before the recall scandal, then got a survey to fill out after the scandal broke. They were probably shocked, after buying what they thought was a brand with bullet-proof quality. [...]

By: Cameron

Cameron — Fri, 12 Mar 2010 19:22:53 +0000

Thank you very much for taking the time to comment. I really appreciate it.

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By: Joel Barker

Joel Barker — Wed, 17 Feb 2010 19:30:58 +0000

Excellent insight. I started looking for commentary on this after hearing the NPR article about people’s perception of automotive brands: http://bit.ly/brFi3p. Got me to thinking about the concept of brand in more complex products. Brand is about, like you said, emotion. Perhaps it is also a way to capsulize the faith we need to have about products:
http://joelbyronbarker.com/?p=342

By: Philippe Defechereux

Philippe Defechereux — Wed, 10 Feb 2010 15:23:26 +0000

Dear Cameron:

This is truly excellent. Well written and splendidly thought through. Bravo!

Philippe