http://autoperspectives.com/blog/2010/04/07/is-mini-moving-out-of-its-niche-how-to-avoid-the-automotive-equivalent-of-a-comb-over/ Building and re-building great automotive brands. Fri, 18 May 2012 02:25:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://autoperspectives.com/blog/2010/04/07/is-mini-moving-out-of-its-niche-how-to-avoid-the-automotive-equivalent-of-a-comb-over/comment-page-1/#comment-601 Fuel Efficient Suv Wed, 05 May 2010 10:48:26 +0000 http://autoperspectives.com/blog/?p=629#comment-601 Finding good information from blogs is not always easy, but you have done a great job here, interesting title ( Is Mini moving out of its niche? How to avoid the automotive equivalent of a comb-over. « McNaughton Automotive Perspectives ) too, cool. Finding good information from blogs is not always easy, but you have done a great job here, interesting title ( Is Mini moving out of its niche? How to avoid the automotive equivalent of a comb-over. « McNaughton Automotive Perspectives ) too, cool.

]]> http://autoperspectives.com/blog/2010/04/07/is-mini-moving-out-of-its-niche-how-to-avoid-the-automotive-equivalent-of-a-comb-over/comment-page-1/#comment-449 Cameron Sat, 10 Apr 2010 12:18:29 +0000 http://autoperspectives.com/blog/?p=629#comment-449 Thanks for your comment. Right now Hyundai is a quality/value brand. If they continue to price and position Genesis and Equus from that perspective they will do reasonably well. If they attempt to make Genesis, Equus and Hyundai a tier one luxury brand, they will have committed the comb-over. Toyota avoided this by creating the Lexus brand. Thanks for your comment. Right now Hyundai is a quality/value brand. If they continue to price and position Genesis and Equus from that perspective they will do reasonably well. If they attempt to make Genesis, Equus and Hyundai a tier one luxury brand, they will have committed the comb-over. Toyota avoided this by creating the Lexus brand.

]]> http://autoperspectives.com/blog/2010/04/07/is-mini-moving-out-of-its-niche-how-to-avoid-the-automotive-equivalent-of-a-comb-over/comment-page-1/#comment-447 rustem Sat, 10 Apr 2010 04:07:55 +0000 http://autoperspectives.com/blog/?p=629#comment-447 What will you say about Hyundai's Genesis and EQUUS? What will you say about Hyundai’s Genesis and EQUUS?

]]>