Comments on: “Old News” that’s worth hearing again, or maybe for the first time…

By: Kourtney Chinzi

Kourtney Chinzi — Mon, 13 Feb 2012 14:50:02 +0000

But wanna remark on few general things, The website design and style is perfect, the written content is real good : D.

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commercial radiator — Wed, 08 Feb 2012 17:54:31 +0000

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[...]“Old News” that’s worth hearing again, or maybe for the first time… « McNaughton Automotive Perspectives[...]…

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site worth — Sat, 28 Jan 2012 09:47:49 +0000

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[...]“Old News” that’s worth hearing again, or maybe for the first time… « McNaughton Automotive Perspectives[...]…

By: Carmen Becker

Carmen Becker — Tue, 01 Nov 2011 08:00:27 +0000

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By: how to become a mechanic

how to become a mechanic — Sun, 11 Sep 2011 12:21:05 +0000

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[...]“Old News” that’s worth hearing again, or maybe for the first time… « McNaughton Automotive Perspectives[...]…

By: libido

libido — Wed, 30 Jun 2010 07:55:10 +0000

Great article, I follow you !

By: Cameron

Cameron — Thu, 29 Apr 2010 14:40:24 +0000

Julian, thanks for commenting and “back to basics” is a nice way to articulate the opportunity. As long as the engineering/technology is expressed as a consumer benefit, I think people would like to know more.

By: Julian Lea (London, UK)

Julian Lea (London, UK) — Thu, 29 Apr 2010 11:55:21 +0000

I work for an automaker, and you’d be atonished how ignorant the majority of consumers are about automotive technology. We find this in large scale research and small scale focus groups. This explains why there has been such a focus by automakers in the last decade to appeal to emotional instincts, rather than rational ones – everybody understands emotion, right? Acura clearly knows how difficult it is to differentiate themselves on a non-rational level, so hats-off to them for going back to basics.

By: Cameron

Cameron — Mon, 26 Apr 2010 21:05:43 +0000

Rustem, thanks for commenting. There’s a whole group of people for whom this kind of information is new and helpful.

By: rustem

rustem — Mon, 26 Apr 2010 13:37:48 +0000

I’m also one of those who didn’t see any other communication message about crumple zones in the cars. So, this is new for younger generation, but remembering message for the older.

I liked it.