GM paid back the $6.7B loan, bring in the marketing guys?!

I know we live in a world dominated by spin and soundbites but there is something cynical about GM making a big deal about repaying the “loans” and “early” no less. GM has the marketing & PR folks going 24/7, they’ve even made a commercial:

I think it’s great that they have repaid the loan and are showing progress, but this PR/advertising effort seems a little misplaced. Does GM think that we’ve forgotten that the taxpayers provided another $43B for which the government got stock and now owns 60% of the company?

It’ll be one thing when there’s a public offering, the government sells it’s stake and gets its investment back plus interest. That will be something to crow about. In the meantime making a big deal out of the fact that they paid us back roughly 15% of what we put in feels a bit like they’re trying to “sell” us something.

Rather than “sell” us that they’re succeeding, just get on with it, and when they’re no longer Government Motors, bring in the marketing guys.

In the meantime, marketing should be working on clearly positioning their remaining brands. That will help sales and create value for the shareholders.

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