WEDNESDAY, NOVEMBER 17, 2010
| 7:00 am | – | 8:00 am | Breakfast | Room 502 |
| 8:00 am | – | 8:40 am | Motor Press Guild Keynote Address – Stefan Jacoby, President and CEO of Volvo |
Room 515 |
| 8:50 am | – | 9:10 am | Chevrolet | South |
| 9:15 am | – | 9:40 am | Volkswagen | South |
| 9:45 am | – | 10:15 am | Land Rover/Jaguar | South |
| 10:20 am | – | 10:45 am | Mercedes-Benz | South |
| 10:55 am | – | 11:20 am | Porsche | Petree |
| 11:25 am | – | 11:50 am | Nissan | West |
| 11:55 am | – | 12:15 pm | Fiat | West |
| 12:20 pm | – | 12:45 pm | Subaru | West |
| 12:50 pm | – | 1:15 pm | Ford | West |
| 1:20 pm | – | 1:45 pm | Honda | West |
| 1:50 pm | – | 2:10 pm | Dodge | West |
| 2:15 pm | – | 2:40 pm | Lotus | Concourse |
| 2:50 pm | – | 3:15 pm | Toyota | South |
| 3:20 pm | – | 3:45 pm | SAAB | South |
| 3:50 pm | – | 4:15 pm | KIA | South |
| 4:20 pm | – | 4:40 pm | Buick | South |
| 4:45 pm | – | 5:10 pm | Mazda | South |
THURSDAY, NOVEMBER 18, 2010
| 7:30 am | – | 8:00 am | Breakfast | Room 502 |
| 8:00 am | – | 8:15 am | Nielsen Automotive’s Green Marketer of the Year Award | Room 502 |
| 8:30 am | – | 8:55 am | City of Los Angeles Mayor Antonio Villaraigosa | South Lobby |
| 9:00 am | – | 9:15 am | Southern California Edison/Electric Drive Transportation Association |
South Lobby |
| 9:15 am | – | 9:35 am | Green Car of the Year Award | South Lobby |
| 9:55 am | – | 10:20 am | Hyundai | South |
| 10:25 am | – | 10:50 am | Audi | South |
| 10:55 am | – | 11:20 am | Infiniti | South |
| 11:30 am | – | 11:55 am | Mitsubishi | West |
| 12:00 pm | – | 12:25 pm | Chrysler | West |
| 12:35 pm | – | 1:00 pm | Wheego | Kentia |
| 1:10 pm | – | 1:35 pm | Morgan | Concourse |
| 1:35 pm | – | 2:00 pm | Perana | Concourse |
| 9:40 am | – | 3:30 pm | Green Cars/LA Auto Show Ride and Drive |
Source: LA Auto Show website
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