Cameron McNaughton is the President and Founder of McNaughton Automotive Perspectives.
MAP offers marketing consulting services to automotive manufacturers, dealers and their communications agencies.
Cameron McNaughton is a “car guy. ” Having worked on BMW and Mercedes Benz in highly regarded creative agencies in New York, he joined McKinney & Silver in 1994 to run the newly acquired Audi of America business. Thirteen years later he left McKinney to start McNaughton Automotive Perspectives having led the Audi business from virtual extinction in the US market at 12,000 units to a recognized and respected luxury marque with 80,000 unit sales.
Since starting MAP he has consulted with a wide range of automotive marketers and agencies including: ADP, Audi, Chevrolet, Vale Euro RSCG, Hill Holliday, Hyundai, Mahindra, MicroMass Communications, Porsche, Publicis, Strawberryfrog, and Volvo.
McNaughton Automotive Perspectives has proven automotive credentials and can help you build your business by providing an objective outside view of the challenges you face. We will identify opportunities and help you capitalize on them.
McNaughton Automotive Perspectives is dedicated to helping automotive manufacturers and their communication partners develop breakthrough strategies and communication programs that will build their brands and sell cars.