Archive for the ‘Technology/Product’ Category

Newer Entries »

Kudos to Audi of America for taking on Americans’ perception of diesel.

Thursday, July 2nd, 2009

audi-mileage-marathon

Audi of America has stepped up and taken on America’s negative perception of diesel technology.

Take a look at this video:

Then the commercial:

Changing American’s perception of diesel is a monumental task but one that will yield remarkable benefits.  Diesel offers the opportunity to immediately reduce our consumption of oil, reduce emission of CO2 and get better mileage.  Diesel can help manufacturers satisfy the new CAFE standards.  All this from a proven technology that is well understood and available today.

(more…)

  • Share/Bookmark

Tags: , , , , , ,
Posted in Auto manufacturers, Branding, Communications, Strategy, Technology/Product | No Comments »

Why aren’t we talking about diesel?

Wednesday, May 13th, 2009

mercedes-benz-e-300-bluetec_01

Amid all the blather from Washington about hybrids, plug-in electrics and other green technologies is an engine technology that is clean, fully developed and ready to make a difference…clean diesel.  For the life of me, I can’t understand why we are not having a more meaningful conversation in our country about the advantages of clean diesel.

Actually, I do understand.  Diesel is a much misunderstood technology in America.  We all remember those diesel Rabbits with black stuff all over the hatchback and a steady stream of vile smoke out the back.  Mercedes Benz has been marketing diesels in this country for decades and there are still many smoky, noisy 300D’s on our roads today.  Unfortunately this image is the impression most Americans have of diesel technology.  Diesels are dirty, slow, noisy pollution machines.

(more…)

  • Share/Bookmark

Tags: , , ,
Posted in Communications, Strategy, Technology/Product | No Comments »

Newer Entries »