Comments for McNaughton Automotive Perspectives http://autoperspectives.com/blog Building and re-building great automotive brands. Sun, 25 Jul 2010 23:02:07 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on Corvette vs. Jeep Grand Cherokee. Ads not product. by Pro Comp Tires http://autoperspectives.com/blog/2010/07/22/corvette-vs-jeep-grand-cherokee-ads-not-product/comment-page-1/#comment-1370 Pro Comp Tires Sun, 25 Jul 2010 23:02:07 +0000 http://autoperspectives.com/blog/?p=1055#comment-1370 I love that you say, "Jeep is the vehicle you can go anywhere and do anything in." such a good quote. I may be completely off here, but I think this may have happened in reference to consumers spending their money on American vehicles as opposed to domestic due to our suffering economy. I love that you say, “Jeep is the vehicle you can go anywhere and do anything in.” such a good quote.
I may be completely off here, but I think this may have happened in reference to consumers spending their money on American vehicles as opposed to domestic due to our suffering economy.

]]> Comment on Hyundai Equus. Can Hyundai succeed with a D-class model? by Cameron http://autoperspectives.com/blog/2010/06/22/hyundai-equus-can-hyundai-succeed-with-a-d-class-model/comment-page-1/#comment-1354 Cameron Fri, 23 Jul 2010 19:15:46 +0000 http://autoperspectives.com/blog/?p=954#comment-1354 I agree with you that about the dealer experience. These buyers don't need the Tier 1 Taj Mahal, good Wi-Fi in a clean comfortable environment will carry the day. I do think that even knowledgeable buyers like you, want to know they're dealing with knowledgeable people so I do think that Hyundai needs to get the dealer staff into training. But none of that has to do with creating a "Tier 1" environment, it has to do with servicing the needs of the Equus target buyer which is not the traditional Tier 1 customer. I agree with you that about the dealer experience. These buyers don’t need the Tier 1 Taj Mahal, good Wi-Fi in a clean comfortable environment will carry the day. I do think that even knowledgeable buyers like you, want to know they’re dealing with knowledgeable people so I do think that Hyundai needs to get the dealer staff into training. But none of that has to do with creating a “Tier 1″ environment, it has to do with servicing the needs of the Equus target buyer which is not the traditional Tier 1 customer.

]]> Comment on Corvette vs. Jeep Grand Cherokee. Ads not product. by kevman http://autoperspectives.com/blog/2010/07/22/corvette-vs-jeep-grand-cherokee-ads-not-product/comment-page-1/#comment-1347 kevman Thu, 22 Jul 2010 23:42:22 +0000 http://autoperspectives.com/blog/?p=1055#comment-1347 Good analysis.....indeed, both are trading on Americana and heritage....what may exacerbate the similarities is that both spots are said to have been shot by the same director (this happens all too frequently). It's a karaoke world. IMHO, the Jeep ad is a slightly better execution...a little more rich and a little more genuine idea....perhaps they play down GADA because the vehicle seeks to play more in the crossover space...the dirty little secret is that GADA isn't as relevant today as it was in the era of economic boom, SUV proliferation and cheap gas..."SUV's" today are surrogate minivans. Good analysis…..indeed, both are trading on Americana and heritage….what may exacerbate the similarities is that both spots are said to have been shot by the same director (this happens all too frequently). It’s a karaoke world. IMHO, the Jeep ad is a slightly better execution…a little more rich and a little more genuine idea….perhaps they play down GADA because the vehicle seeks to play more in the crossover space…the dirty little secret is that GADA isn’t as relevant today as it was in the era of economic boom, SUV proliferation and cheap gas…”SUV’s” today are surrogate minivans.

]]> Comment on 2011 Jeep Grand Cherokee: “Imagined, drawn, carved, stamped, hewn and forged here in America.” Sort of. by JC http://autoperspectives.com/blog/2010/07/12/2011-jeep-grand-cherokee-imagined-drawn-carved-stamped-hewn-and-forged-here-in-america-sort-of/comment-page-1/#comment-1340 JC Wed, 21 Jul 2010 20:43:27 +0000 http://autoperspectives.com/blog/?p=1037#comment-1340 This is spot-on. I have owned 4 Grand Cherokees, and am disturbed by the misrepresentation of this campaign. This is spot-on. I have owned 4 Grand Cherokees, and am disturbed by the misrepresentation of this campaign.

]]> Comment on Hyundai Equus. Can Hyundai succeed with a D-class model? by JC http://autoperspectives.com/blog/2010/06/22/hyundai-equus-can-hyundai-succeed-with-a-d-class-model/comment-page-1/#comment-1339 JC Wed, 21 Jul 2010 20:22:10 +0000 http://autoperspectives.com/blog/?p=954#comment-1339 I am particularly anxious to drive an Equus, but am not sure the "value-oriented" buyers that will consider this car care much (or expect much) from the dealership experience - that's my perspective about dealers, anyway. I will know more about the car than anyone at the dealer before the car arrives. The biggest challenge for Hyundai is going to be the narrow price gap between this car and others (Jag XF, Infiniti M for example) that are more likely to be on the short-list than 7-Series and S-Class. Frankly, the gap is small. An EXTREMELY attractive lease is critical, because few will be purchased. Another challenge for Hyundai will be the very limited dealer availability when someone does have enough interest to take the next step of actually going to a dealership to see/drive one. With regard to the variations on this car, I suspect there will be little/no interest in the 4-seat version of this car, and I, for one, will wait for the 5.0L engine to be offered next Spring. I am particularly anxious to drive an Equus, but am not sure the “value-oriented” buyers that will consider this car care much (or expect much) from the dealership experience – that’s my perspective about dealers, anyway. I will know more about the car than anyone at the dealer before the car arrives. The biggest challenge for Hyundai is going to be the narrow price gap between this car and others (Jag XF, Infiniti M for example) that are more likely to be on the short-list than 7-Series and S-Class. Frankly, the gap is small. An EXTREMELY attractive lease is critical, because few will be purchased. Another challenge for Hyundai will be the very limited dealer availability when someone does have enough interest to take the next step of actually going to a dealership to see/drive one. With regard to the variations on this car, I suspect there will be little/no interest in the 4-seat version of this car, and I, for one, will wait for the 5.0L engine to be offered next Spring.

]]> Comment on Do you know what your automotive brand’s promise is? by Charlene Akan http://autoperspectives.com/blog/2010/01/26/do-you-know-what-your-automotive-brands-promise-is/comment-page-1/#comment-1288 Charlene Akan Wed, 14 Jul 2010 20:48:06 +0000 http://autoperspectives.com/blog/?p=309#comment-1288 Great web site I found it on Yahoo , keep up the great work!! Great web site I found it on Yahoo , keep up the great work!!

]]> Comment on Do you know what your automotive brand’s promise is? by Stempel http://autoperspectives.com/blog/2010/01/26/do-you-know-what-your-automotive-brands-promise-is/comment-page-1/#comment-1274 Stempel Tue, 13 Jul 2010 18:58:14 +0000 http://autoperspectives.com/blog/?p=309#comment-1274 Good article, I`ve bookmarked your blog and will follow your arcivity from now. Could I share it on my blog ? Good article, I`ve bookmarked your blog and will follow your arcivity from now. Could I share it on my blog ?

]]> Comment on Do you know what your automotive brand’s promise is? by Shelby Granbois http://autoperspectives.com/blog/2010/01/26/do-you-know-what-your-automotive-brands-promise-is/comment-page-1/#comment-1249 Shelby Granbois Mon, 12 Jul 2010 09:33:20 +0000 http://autoperspectives.com/blog/?p=309#comment-1249 Heyadministrator I like with ur post . May i save this post for my school test ? thank you admin Heyadministrator I like with ur post . May i save this post for my school test ? thank you admin

]]> Comment on “Old News” that’s worth hearing again, or maybe for the first time… by libido http://autoperspectives.com/blog/2010/04/21/old-news-thats-worth-hearing-again-or-maybe-for-the-first-time/comment-page-1/#comment-1168 libido Wed, 30 Jun 2010 07:55:10 +0000 http://autoperspectives.com/blog/?p=750#comment-1168 Great article, I follow you ! Great article, I follow you !

]]> Comment on Infiniti: From “rocks and trees” to “brush-strokes,” can it become a Tier I luxury brand? by Indoor Bird Cages: Bird’s Eye View I by Doro Platini. CANVAS WITH BRUSHSTROKES with 3/4 inch bars. 12.00 inches width by 12.00 inches height. Highest Quality Art Poster Print http://autoperspectives.com/blog/2010/06/09/infiniti-can-it-become-a-tier-i-luxury-brand/comment-page-1/#comment-1158 Indoor Bird Cages: Bird’s Eye View I by Doro Platini. CANVAS WITH BRUSHSTROKES with 3/4 inch bars. 12.00 inches width by 12.00 inches height. Highest Quality Art Poster Print Wed, 30 Jun 2010 01:03:36 +0000 http://autoperspectives.com/blog/?p=887#comment-1158 [...] Infiniti: From “rocks and trees” to “brush-strokes,” can it become … [...] [...] Infiniti: From “rocks and trees” to “brush-strokes,” can it become … [...]

]]> Comment on Hyundai Equus. Can Hyundai succeed with a D-class model? by Cameron http://autoperspectives.com/blog/2010/06/22/hyundai-equus-can-hyundai-succeed-with-a-d-class-model/comment-page-1/#comment-1087 Cameron Fri, 25 Jun 2010 20:41:47 +0000 http://autoperspectives.com/blog/?p=954#comment-1087 Michael, Thanks for commenting. I agree volume in this rarified piece of the luxury segment is an issue. i think that is one of reasons Audi has found it so difficult to make progress. The good news for Hyundai is two-fold: the $55K price point and the fact that they don't have to sell a ton of them. Krafcik was quoted that he needed to sell just 7000. At that price point I think they can do it, they'll source volume from both the d-class and the c-class. Michael,
Thanks for commenting. I agree volume in this rarified piece of the luxury segment is an issue. i think that is one of reasons Audi has found it so difficult to make progress. The good news for Hyundai is two-fold: the $55K price point and the fact that they don’t have to sell a ton of them. Krafcik was quoted that he needed to sell just 7000. At that price point I think they can do it, they’ll source volume from both the d-class and the c-class.

]]> Comment on Hyundai Equus. Can Hyundai succeed with a D-class model? by Michael Elkisch http://autoperspectives.com/blog/2010/06/22/hyundai-equus-can-hyundai-succeed-with-a-d-class-model/comment-page-1/#comment-1085 Michael Elkisch Fri, 25 Jun 2010 18:16:38 +0000 http://autoperspectives.com/blog/?p=954#comment-1085 Cameron, I totally agree with your position on the future success of the Equus. It's the "showroom experience" that will make or break this vehicle. I do question whether there is enough volume in this grouping which is why I believe Hyundai defers to set-up a a separate channel. I cannot lose sight of VW's failed Phaeton which the Equus hopes to capitalize off. I will acknowledge times are different now, but remember VW tried the Phaeton in good times and failed so I keep asking myself why will this work in a slower growth era. Tier 1 buyers will not trade down, Equus must survive by trading people up. A tough task today. Cheers, Michael Cameron,

I totally agree with your position on the future success of the Equus. It’s the “showroom experience” that will make or break this vehicle. I do question whether there is enough volume in this grouping which is why I believe Hyundai defers to set-up a a separate channel. I cannot lose sight of VW’s failed Phaeton which the Equus hopes to capitalize off. I will acknowledge times are different now, but remember VW tried the Phaeton in good times and failed so I keep asking myself why will this work in a slower growth era. Tier 1 buyers will not trade down, Equus must survive by trading people up. A tough task today.

Cheers,

Michael

]]> Comment on Do you know what your automotive brand’s promise is? by Alexandr http://autoperspectives.com/blog/2010/01/26/do-you-know-what-your-automotive-brands-promise-is/comment-page-1/#comment-1081 Alexandr Fri, 25 Jun 2010 10:41:53 +0000 http://autoperspectives.com/blog/?p=309#comment-1081 This is a beautifull site. I've been spending the morning just browsing and looking for ways to improve my website ( <a href="http://www.imperialwindows.co.uk" rel="nofollow">http://www.imperialwindows.co.uk</A>) and I will definately be comming back here. I have have few questions for you but I'll ask them a bit later (just got to get through this pile of work first) - Chat Later This is a beautifull site. I’ve been spending the morning just browsing and looking for ways to improve my website ( http://www.imperialwindows.co.uk) and I will definately be comming back here. I have have few questions for you but I’ll ask them a bit later (just got to get through this pile of work first) – Chat Later

]]> Comment on Do you know what your automotive brand’s promise is? by melica http://autoperspectives.com/blog/2010/01/26/do-you-know-what-your-automotive-brands-promise-is/comment-page-1/#comment-1051 melica Thu, 24 Jun 2010 08:23:17 +0000 http://autoperspectives.com/blog/?p=309#comment-1051 This is a brilliant site. I've been spending the morning just browsing and looking for ways to improve my website ( <a href="http://www.imperialwindows.co.uk" rel="nofollow">http://www.imperialwindows.co.uk</A>) and I will definately be comming back here. I have have few questions for you but I'll ask them a bit later (just got to get through this pile of work first) - Chat Later This is a brilliant site. I’ve been spending the morning just browsing and looking for ways to improve my website ( http://www.imperialwindows.co.uk) and I will definately be comming back here. I have have few questions for you but I’ll ask them a bit later (just got to get through this pile of work first) – Chat Later

]]> Comment on Jeff Zwart will race a purpose built Porsche GT3 at Pikes Peak by Jeff Zwart will race a purpose built Porsche GT3 at Pikes Peak … · http://illegal-crew.org http://autoperspectives.com/blog/2010/06/23/jeff-zwart-will-race-a-purpose-built-porsche-gt3-at-pikes-peak/comment-page-1/#comment-1041 Jeff Zwart will race a purpose built Porsche GT3 at Pikes Peak … · http://illegal-crew.org Thu, 24 Jun 2010 04:24:15 +0000 http://autoperspectives.com/blog/?p=1000#comment-1041 [...] here: Jeff Zwart will race a purpose built Porsche GT3 at Pikes Peak … var a2a_config = a2a_config || {}; a2a_localize = { Share: "Share", Save: "Save", Subscribe: [...] [...] here: Jeff Zwart will race a purpose built Porsche GT3 at Pikes Peak … var a2a_config = a2a_config || {}; a2a_localize = { Share: "Share", Save: "Save", Subscribe: [...]

]]> Comment on Toyota’s brand: People don’t love their refrigerator either. by Toyota's Dismal Quality Survey Results -- Eww, What a Feeling | BNET Auto Blog | BNET http://autoperspectives.com/blog/2010/02/05/toyotas-brand-people-dont-love-their-refrigerator-either/comment-page-1/#comment-1004 Toyota's Dismal Quality Survey Results -- Eww, What a Feeling | BNET Auto Blog | BNET Mon, 21 Jun 2010 21:52:44 +0000 http://autoperspectives.com/blog/?p=350#comment-1004 [...] J.D. Power fielded the 2010 survey from February to March. The survey goes to people after 90 days of ownership. That was bad timing for Toyota. The timing meant some of the respondents bought their cars before the recall scandal, then got a survey to fill out after the scandal broke. They were probably shocked, after buying what they thought was a brand with bullet-proof quality. [...] [...] J.D. Power fielded the 2010 survey from February to March. The survey goes to people after 90 days of ownership. That was bad timing for Toyota. The timing meant some of the respondents bought their cars before the recall scandal, then got a survey to fill out after the scandal broke. They were probably shocked, after buying what they thought was a brand with bullet-proof quality. [...]

]]> Comment on Will the BMW brand lose its focus too? by Renay Swanteck http://autoperspectives.com/blog/2009/05/07/will-the-bmw-brand-lose-its-focus-too/comment-page-1/#comment-978 Renay Swanteck Sat, 19 Jun 2010 22:41:53 +0000 http://autoperspectives.com/blog/?p=116#comment-978 wow well this is sweet stuff for me, have always been cars entrepreneur. By the way liked your blog, nice going there bud ;) wow well this is sweet stuff for me, have always been cars entrepreneur. By the way liked your blog, nice going there bud ;)

]]> Comment on Infiniti: From “rocks and trees” to “brush-strokes,” can it become a Tier I luxury brand? by Carley Wolinski http://autoperspectives.com/blog/2010/06/09/infiniti-can-it-become-a-tier-i-luxury-brand/comment-page-1/#comment-943 Carley Wolinski Tue, 15 Jun 2010 07:05:35 +0000 http://autoperspectives.com/blog/?p=887#comment-943 Freaking Japan puts on most of the most "WTF" commercials for television. Is it possible that it's some freakish genetic trait, or perhaps it's another thing? Pardon me for being kinda off-topic, I'm not trying to belittle a nicely crafted article! Freaking Japan puts on most of the most “WTF” commercials for television. Is it possible that it’s some freakish genetic trait, or perhaps it’s another thing? Pardon me for being kinda off-topic, I’m not trying to belittle a nicely crafted article!

]]> Comment on Do you know what your automotive brand’s promise is? by Car Radio Wire http://autoperspectives.com/blog/2010/01/26/do-you-know-what-your-automotive-brands-promise-is/comment-page-1/#comment-935 Car Radio Wire Mon, 14 Jun 2010 13:14:19 +0000 http://autoperspectives.com/blog/?p=309#comment-935 good share, great article, very usefull for us...thanks! good share, great article, very usefull for us…thanks!

]]> Comment on Infiniti: From “rocks and trees” to “brush-strokes,” can it become a Tier I luxury brand? by Tweets that mention Infiniti: From “rocks and trees” to “brush-strokes,” can it become a Tier I luxury brand? « McNaughton Automotive Perspectives -- Topsy.com http://autoperspectives.com/blog/2010/06/09/infiniti-can-it-become-a-tier-i-luxury-brand/comment-page-1/#comment-894 Tweets that mention Infiniti: From “rocks and trees” to “brush-strokes,” can it become a Tier I luxury brand? « McNaughton Automotive Perspectives -- Topsy.com Wed, 09 Jun 2010 23:30:37 +0000 http://autoperspectives.com/blog/?p=887#comment-894 [...] This post was mentioned on Twitter by Michael Draznin, Cameron McNaughton. Cameron McNaughton said: Infiniti: From "rocks and trees" to "brush-strokes," can it become a Tier I luxury brand? New blog post: http://wp.me/pGyRI-ej [...] [...] This post was mentioned on Twitter by Michael Draznin, Cameron McNaughton. Cameron McNaughton said: Infiniti: From "rocks and trees" to "brush-strokes," can it become a Tier I luxury brand? New blog post: http://wp.me/pGyRI-ej [...]

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