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Deja vu all over again, here comes the VW Phaeton.
“WTF is going on with Lincoln?”
Until now, Cadillac has proven the adage: “Nothing hurts a bad product more than good advertising.”
On the cusp of……slipping the needle in.
What the auto industry can learn from North Face
“People don’t buy what you do; they buy why you do it.”
Do customers really want an “experience” from automotive manufacturers and their dealers?
Americans becoming more “European” in our automotive tastes…will wagons make a comeback?
1st post in 18 months…been busy creating an agency, reintroducing Lincoln and winning 2 Gold Lions and 1 Bronze at Cannes.
Does the concept of “Tier 1 Luxury” have a future?
Porsche’s “Everyday Magic” campaign. What were they thinking?
2011 New York Auto Show Press Conference Schedule
Cadillac’s “Business Unusual” illustrates the wisdom of separating “Church and State”
The power of real people helps re-build the Mercedes-Benz brand.
VW’s Bulli concept, the VW Bus, Jerry Garcia and Yogi; deja vu all over again?
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