McNaughton Automotive Perspectives
Building and re-building great automotive brands.
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Recent Posts
- Gootloader infection cleaned up
- Deja vu all over again, here comes the VW Phaeton.
- “WTF is going on with Lincoln?”
- Until now, Cadillac has proven the adage: “Nothing hurts a bad product more than good advertising.”
- On the cusp of……slipping the needle in.
- What the auto industry can learn from North Face
- “People don’t buy what you do; they buy why you do it.”
- Do customers really want an “experience” from automotive manufacturers and their dealers?
- Americans becoming more “European” in our automotive tastes…will wagons make a comeback?
- 1st post in 18 months…been busy creating an agency, reintroducing Lincoln and winning 2 Gold Lions and 1 Bronze at Cannes.
- Does the concept of “Tier 1 Luxury” have a future?
- Porsche’s “Everyday Magic” campaign. What were they thinking?
- 2011 New York Auto Show Press Conference Schedule
- Cadillac’s “Business Unusual” illustrates the wisdom of separating “Church and State”
- The power of real people helps re-build the Mercedes-Benz brand.
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