The sentimental favorites won the Super Bowl…at least the football game part.
Generally speaking I thought the advertising game within the game was just OK, not great. Within the automotive segment, six manufacturers stepped up for the Super Bowl:
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As I said in an earlier post, the tough part about advertising in the Super Bowl is that while the football game is the primary draw, the advertising contest comes in a close second. As an advertiser you have to be willing to do work that will stand out and entertain because the very next day the “results” of the ad contest will be published in USAToday.
I always watch the Super Bowl hoping that one or more of the automobile manufacturers will break out of the category mold and amaze us. Here’s my take on the automotive commercials, from best to worst: (more…)
