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	<title>McNaughton Automotive Perspectives &#187; product</title>
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	<description>Building and re-building great automotive brands.</description>
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		<title>The Buick brand and the 2010 Lacrosse</title>
		<link>http://autoperspectives.com/blog/2009/11/04/the-buick-brand-and-the-2010-lacrosse/</link>
		<comments>http://autoperspectives.com/blog/2009/11/04/the-buick-brand-and-the-2010-lacrosse/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:38:12 +0000</pubDate>
		<dc:creator>Cameron</dc:creator>
				<category><![CDATA[Auto manufacturers]]></category>
		<category><![CDATA[Automotive Retail]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Buick]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Lacrosse]]></category>
		<category><![CDATA[product]]></category>

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		<description><![CDATA[Last weekend, I did something I haven't done in recent memory...I went to my local Buick dealership. I've read good things about the new Lacrosse and I wanted to see it for myself.]]></description>
			<content:encoded><![CDATA[<p>Last weekend, I did something I haven&#8217;t done in recent memory&#8230;I went to my local Buick dealership.  I&#8217;ve read good things about the new Lacrosse and I wanted to see it for myself.</p>
<p>The dealership had one car.  It looked terrific.  The salesman said that it was &#8220;more European in its styling&#8221; and I agree with him.  No land yacht here.  My one gripe was the &#8220;portholes&#8221; on the hood, if that is a Buick styling cue, it&#8217;s one they should let go (one man&#8217;s opinion).</p>
<p>Regardless of the &#8220;portholes,&#8221; it was hard not to be impressed by the car.  If the 2010 Lacrosse is indicative of where they are taking the Buick product line then I&#8217;m already thinking about the brand a little differently.</p>
<p>As impressive as the product was, that was not the most interesting part of the dealer visit.  I asked if I could drive the car and was politely told, I&#8217;d have to &#8220;wait my turn.&#8221;  People were lined up to drive the new Lacrosse!  The best news&#8230;they weren&#8217;t all 65 and older, quite a few were 10-15 years younger.</p>
<p>Based on one dealer visit and the crowd around the 2010 Lacrosse, perhaps the Buick brand is going to surprise us.</p>]]></content:encoded>
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