The 2010 Super Bowl may or may not be a good football game, but there will be a whole bunch of automotive commercials to watch. Here are the six manufacturers who will be advertising on this year’s extravaganza:
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With 2009 behind us it will be fascinating to watch what each brand does with their piece of the most expensive advertising real estate in the world. The Super Bowl represents an incredible opportunity to reach the biggest television audience of the year. Brands that have used the opportunity well, have in some cases changed their fortunes…Apple’s introduction of the Mac comes to mind:
Here’s the challenge with the Super Bowl. The Super Bowl is not just the game that decides the NFL champion, it has become the crucible in which winners and losers are defined in the advertising business. USAToday will not only report who won the game, they rank the advertising gladiators. There’s a lot at stake for the agencies and their clients.
