This morning Chevrolet’s campaign for the new Cruze broke. Two televsion commercials produced by Goodby with Tim Allen as the voice-over.
Nothing earth shaking here, nicely produced and very product focussed, the commercials clearly make the point that the Cruze is a car that is surprising people. “Get used to more” is a nice line and a huge improvement over “Excellence for all.” More than anything else the tone and manner sets these executions apart from recent Chevrolet work:
These commercials certainly make the point that the Chevrolet Cruze offers a lot versus the competition and is worthy of a look but they do not offer a big “ah ha” regarding the positioning of the Chevrolet brand.
It will be interesting to see where they go from here.
Tags: ad agencies, advertising, Chevrolet, GM
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The new Chevrolet Cruze is going to be a big hit in the US as it was in Europe. This is the perfect car for the current economy. Affordable, fuel efficient and sporty. (http://www.2011ChevroletCruze.com for reference). I think GM really hit the nail on the head with this car.