Let me start by pointing out that I am not a GM basher. I think the government was right to help and I want the company to succeed.
Having said that, the new GM advertising and website (http://www.gmreinvention.com/) which seeks to convince us that there is a new company called GM and that it is re-inventing itself is lame at best and insulting to our intelligence at worst. Here’s the new commercial/video:
If you go to the website, there are quite a number of interesting videos and lots of information designed to make the reader feel confident that this is a company that is changing and that it has a bright future.
Here’s what bothers me, the same GM team using the same agencies have cranked out another big production anthemic commercial and a bunch of videos…where’s the “re-invention” in that?
